x 


—— iggy 
Gold Seal ae (2 
INLAID )| a, reating 


a Charming 


ONE 


Ba orn 


COPYRIGHT 1926 
CONGOLEUM-NAIRN INC. 


Creating a Charming “Home 


By 


LAURA HALE SHIPMAN * 


O those of us who are about to decorate or to 

replace worn articles of furniture with new, 
is left the decision as to what type, quality, color 
and design they shall be. How, if we have not 
some knowledge of the principles that govern 
successful house decoration, can we create rooms 
of beauty and cosy comfort? 


As you will find, this little booklet does not 
aim to teach house decoration, but it does offer 
the simplest principles of the art so that the nov- 
ice of amateur may use it as a guide in furnishing 
and beautifying the home. 


_ To plan the decorations and furnishings of a 
house successfully, one should go about it sys- 
tematically, just as a professional decorator does, 
by first analyzing the room or rooms to be done. 


The first question to ask one’s self is, ‘‘What 
exposure has the room?’’ Most of us are familiar 
with those famous fundamental rules that gov- 
ern color, namely—apply the warm tones to 
rooms having a northern or eastern exposure and 
the cooler tones to the rooms having southern 
and western exposure. Warm colors ran ge through 


the scale of yellows and reds, and the cool colors 
are any of the blues, greens or grays. 


The next question in the process of analysis is, 
“Which of the colors suitable to my room shall I 
use for the floor, and through what medium shall 
I apply it?’’ In calculating for decorations or 
furnishings, the floor should be given first con- 
sideration. From it one should build the entire 
color scheme of a room, and since the floor is 
primarily meant to be walked on, nothing deli- 
cate 1n color or texture is considered serviceable 
or good for either its decoration or covering. 


The floor, whether of wood, linoleum or carpet 
covered, should be at least three shades darker 
than the walls of a room. Through the floor-cov- 
ering one should on entering a room encounter 
a feeling of stability, and a sense of foundation. 


Too, concerning the selection of floor-covering, 
one should be cautious about pattern. Figured 
rugs or linoleum are ideal where plain or an in- 
definite all over pattern exists on walls, but it is 
best not to have a figured floor where walls and 
upholstery are also figured. Large surfaces of con- 


trast gain restfulness, and give the existing de- 
sign a chance to be appreciated. 


The importance of first deciding on the floor- 
covering, its pattern and color, is thus illustrated, 
and as there exists such an enormous assortment 
of delightful patterns and color combinations 
in linoleum, not to consider this practical color- 
ful material as the foundation would be to lose 
the opportunity of creating individuality and 
charm. 


After one’s decision has been reached concern- 
ing the floor, come the walls. Their problem may 
be solved by leaving them in either rough gray 
plaster, or papering, painting or tinting them in 
tones lighter than the predominating color note 
found in the floor pattern. 


Woodwork in small rooms if painted like the 
walls will help to create the idea of space; and in 
large rooms if stained like the darkest tones in 
the floors, will help to make large rooms appear 
smaller and homey. 


Ceilings should never be done in a glaring 
white, but tinted or painted a tone or two lighter 
than the walls, which helps them to become part 
of the room. 


After all these structural features have been 
cared for and the furniture has been placed, comes 
the joy of selecting curtain materials. 


The selection of color and design is influenced 
by the color and design found in floors and 
walls. With plain soft colored walls, and colorful 
linoleum floors the amateur has but to reflect 
in either plain or figured materials the color 
or combination of colors found in the floor 
pattern. 


+ THE HALLWAY fe 
ORTSADNEL/ANL/ ARIS INI A 
HE hall is the introduction to the home. 
Nowhere in the entire house is 1t more im- 
portant to strike the right keynote in furnishing. 
A dull, badly furnished hall has the same effect 


as a chilly reception, while one colorfully fur- 
nished gives a feeling of cordiality. 


The smaller the hall the greater necessity for 
treating it as part of the adjoining rooms, espe- 
cially where wide doors connect living room, din- 
ing room and hall. The floor then in both pattern 
and color should be the same as in the adjoining 
rooms. If a hall is large or nearly square, its 
decorative treatment may be identical with or 
neutral enough to serve as a connecting link 
between rooms seen from the hall. 


A neutral toned Gop Szat INuarp in a Belflor 
tiled pattern—for example 7151-4 shown in the 
illustration on the cover of this booklet—would 
extend a warm greeting and meet the problem of 
blending color tones of connecting rooms. 


In long narrow gloomy halls where small 
doors disconnect the hall from the other rooms, 
a more definite decorative scheme may be in- 
dulged in. For example: a Belflor pattern in a 
bold black and softly mottled gray comple- 
mented by walls in soft Spanish pink or sun 
yellow. The furniture if any, might be of 
wrought iron. 


Rugs and strips of carpet are correct over a 
background of linoleum if placed parallel with 
the baseboard and if their design does not 
seriously conflict with the tiles of the pattern. 


WEN the present generation turned its 
back on the *‘too-good-to-be-true’’ parlor 

and contributed the living room, it certainly 

created a style for the betterment of living. 


Unfortunately however, we often find ourselves 
content with a living room that is patchy and 


incomplete and nowise appropriately furnished. 
A thoughtfully planned living room should 
not be dainty—but substantial and comfortable 
from the floor-covering to the smallest detail. 
Again we must have the large masses of color 
near the floor to gain that solid inviting air. 


Where the expanse of floor, or architecture of 
the house warrants a large tiled pattern floor- 
covering, it is easier to decide on a pattern and 
dominating color note, and to carry it out in 


f= NISINISNIS NSRP 
Ai 


MIPIZIPIS<IP II 


SIDMIPIIS IKE 


Gop Seat Intra 
Belflor 6” Inset T ile 
Pattern No. 2155-4 


This rich and distinctive, yct simple, effect is secured by using a 
patterned floor which brings into harmony the many colorful ele- 
ments. The black linoleum border is very smart. This design is be x 

= Gop Seat Inuaip, Belflor Pattern No. 2047-5. ee 


Gotp Srat INLAID 
Belflor Pattern 
No. 2047-1 


rugs, furniture coverings and draperies. One of 
the host of Belflor patterns of Goip Szat INLarps 
will solve the color problem and give lasting 
beauty and durability. Grays and blues, light 
and dark grays, buffs and browns are excellent 
combinations in tile patterns and very appropri- 
ate for living room use. The baseboard and other 


trim may then be painted to repeat these colors., 


From a blue and gray tiled pattern floor, it 
would be easy to carry out a color scheme for 
draperies in any of the English linens, striped 
sunfast repps, in gold, black and blue, or with 
plain damasks or velours in blue or taupe. 


When choosing living room furniture make 
certain not to have it appear too ‘‘leggy’’—a 
sofa, two or three comfortable chairs, a table 
and a desk should be first considerations. These 
are sometimes called foundation pieces. 


They should be arranged so that two chairs, 
a table and a lamp will be in one group—the 
desk, chair and a lamp in another, If there is a 
fireplace, place the sofa either parallel or at right 
angles with it. A lamp at each end, or on a 
table at the back, will make for comfortable 
reading. If there is no fireplace the longest wall 
space usually accommodates the sofa. 


Rugs or strips of carpets to gain restfulness 
must not be thrown helter skelter, but parallel 
with the baseboard or largest piece of furniture. 


ADDITIONAL COLOR SCHEMES 


Livinc Room: Floor—Gray Jaspé or plain linoleum. 
Walls—All-over floral design wall-papet. Curtains—Mulberry 
velour or damask edged with turquoise blue cord or silk. 
Furniture—Queen Ann in walnut. 

Livinc Room: Floor—Terra cotta large tiled linoleum— 
Belflor Pattern No. 7105-8. Walls—Warm gray paint. Curtains 
—Sage green velour or repp lined with henna silk and tied 
back with henna colored silk cords. Furniture—English oak. 


+ THE DINING ROOM ¢& 


ae the dining room is the place in which we 
start our daily business of life, its first 
requisite is to be cheerful and bright. The 
second—that it be restful and comfortably fur- 
nished. Some houses are planned so as to include 
besides a dining room, a breakfast room or en- 
closed porch which may be used also for the 
summer evening meal. French doors, which 
give more light than wooden ones, should con- 
nect the two, and if the architecture permits, 
plan freely for casement windows. 


Many of us feel that because blue sets off 
silver and glassware to advantage that the walls, 
floors and even curtains in a dining room should 
be in some shade of blue. This is a mistake how- 
ever, as blue absorbs light and on dull days 
makes a room very gloomy. Blue draperies and 
some bits of blue china against pumpkin colored 
walls and floor of brown tile linoleum evolve a 
happy combination, and provide just enough 
blue to set off silver and glass. 


The plate rail, which in years past was 
placed in dining rooms regardless of the type of 
architecture, should be discarded or confined to 
rooms of Dutch or English Cottage influence. 
When it is used, only a few interesting and deco- 
rative articles of good line and quality such as 
pewter, brass or old glass should adorn it. 


When selecting a dining room floor-covering, 
the design is of great importance. A cloudy de- 
sign or marbleized tiled pattern linoleum would 
be far more serviceable than a plain colored 
carpet or rug. Plain colors become too easily 


Below 
Gotp Seat IntarD 
Belflor 4%" Inset Tile 
Pattern No. 2152-4 


Below 
Gotp SEA INtAID 
Belflor Pattern 
No. 2154-3 


A distinctive floor in one of the newest GoLp SEAL INLAIDS, 
Belflor Pattern No. 2105-1. The grays of the mottled tiles 
are taken up by the wall tints, while the blue tiles harmonize 


with the upholstery. 


spotted by crumbs from the table, and a thick 
pile carpet is too difficult to care for. 


Too, linoleum with its richness and variety 
of colors is unequalled as a background for oak 
or mahogany dining room furniture. The Belflor 
patterns of Gop Sax Inarps are perfect in 
size and color for Adam, Sheraton or Heppel- 
white furniture, while the Universal patterns 
offer a variety of backgrounds for painted break- 
fast sets, oak and walnut suites. 


The soft colors in linoleum are easily matched 
in table runners, doilies, window curtains and 
painted furniture. Heavy linens, repps, damasks 


and muslins may contrast with or match the 
colored squares of the tiled pattern, and if bound 
in a contrasting color, will give a flair to the 
furnishings and a dash of individuality to the 


room. 
ADDITIONAL COLOR SCHEMES 


Dintnc Room: Floor—Gray large tile pattern—Belflor 
Pattern No. 2047-5 ot Belflor Inset Tile No. 2155-2. Walls— 
Plain light gray plaster or paint. Curtains—Blue chintz bound 
with ruffles or band of natrow ribbon. Furniture—Sheraton— 
mahogany. 


Breakrast Room: Floor—Blue and buff linoleum—Be/flor 
Pattern No. 7104-8. Walls and Woodwork—Buff paper or paint. 
Curtains—Blue figured calico bound in buff. Furniture— 
Painted blue breakfast set. 


@ THE KITCHEN t 


FORISIRESIRIS INR IONII OR 
Wee baking be a joy in a kitchen 
like this? It can be yours simply for the 
choosing and blending of colors. And after all, 
why not? It is not necessary that our kitchens 
look like hospital laboratories to be well ar- 
ranged and clean. 


Convenience and sanitation to be sure are the 
fundamental requisites, but considering that 
women spend many 
hours a day between 
the stove and sink, 
and that the prepar- 
ing of food takes the 
lion’s share of her 
working hours, 
there is no good 
reason why her 
work-shop should 
not be as attractive 
as her living room. 


SS 
SUN 
ow 


ENE 


Gotp Sear INtaIp 
Universal Pattern 
No. 51-150 


In this colorful kitchen the blue accents of the floor 
are emphasized in the table and inside of cabinet. 


When we stop to feflect on the delightful 
kitchens of our Perna ee th their beamed 
ceilings, broad hearths of colorful red and blue, 
green-tiled floors, shining copper pots and spot- 
less homespun curtains—we gain a wealth of 
ideas and courage to make our modern kitchens 
more attractive. But before discussing the deco- 
rative possibilities, let us make sure that the 
kitchen equipment and especially the floor- 
ing are so chosen as to save steps and labor. 


A resilient comfortable floor, easy to care for, 
must be the first consideration. The use of 
linoleum in kitchens 
—where constant 
trafic and the most 
severe tests of wash- 
ing have proved con- 
clusively its indispu- 
table value—has 
become a necessity 
in guarding the hap- 
piness of the home- 
maker. Inlaid lin- 
oleum gives that 


Gotp SEAL INLAID 
Universal Pattern 
No. 55-104 


Goutp Sra Ina, Universal Pattern No. 51-33. 


lasting satisfaction that can come only through 
the choice of quality, a good pattern and pleas- 
ing colors. Solid color, clean-cut tile patterns 
are always appropriate. 


Kitchen walls done in soft-colored waterproof 
paints will carry out a host of individual 
schemes, and may be sponged often without 
showing ill effects. Kitchen stools, tables, 
chairs and cupboards painted a combination of 
the colors found in the floor pattern, or con- 
trasting colors, will complete the furnishings. 


Plenty of cupboards is the next demand. 
Kitchen cabinets, or built-in cupboards low 
enough to represent a Welsh dresser, or corner 
cupboards are always convenient and may be 
decorated with paint and stencils and ruffles of 
bright calico. Rows of plain pine shelves in the 
same colors as the furniture can be made inter- 
esting with an arrangement of china and glass. 


When planning for cupboards and shelf space 
see to it that the main dish closet is at the left 
of the drain board and that there are double 
drain boards with sink between, as one naturally 
works from the right to the left, in the washing, 
drying and putting away of dishes. 


As a variation of the window treatment 
shown opposite, horizontally divided window 
curtains of natural or dyed unbleached muslin 
may be used to carry out any color scheme, 
and will permit light from the upper or lower 
portion of the window as desired. This type 
curtain will ensure privacy and eliminate a 
window shade, which cannot be as frequently 
tubbed as muslin curtains. 


One more word to the wise home decorator— 
when planning your colorful kitchen, paint the 
baseboard and all woodwork that touches the 


floor in the darkest color found in your linoleum 
pattern. Then if a mop or the wax cloth touches 
it, ugly marks will not show so readily. 


ADDITIONAL COLOR SCHEMES 


Kitcuen: Floor—Taupe and blue with black interliners, 
Belflor Pattern No. 7150-3. Walls—Gray paint. Curtains—Un- 
bleached muslin dyed yellow. Furniture and Built-in Woodwork 
—Blue, stencilled with yellow. 


Kitcuen: Floor—Brown and buff Universal Pattern No. 
59-44. Walls—Pale yellow paint. Curtains—Pale apple green 
chambray. Furniture and Built-in Woodwork—Painted buff, 
stencilled in brown and green. 


‘ THE SUN PORCH ; 


& 
INGIANG will more thoroughly glorify the 
sun porch than linoleum on the floor. By 
its use, a quiet warm nook, with all the com- 
forts of the rooms inside, may be created from an 
otherwise prosaic porch. And in summer all the 
garden comforts may be indulged in without 
harming painted or natural wood floor. 


A wide variety of tile patterns of Gotp Srar 
Inuaips in both mottled and solid colors are 
available, and are indeed most appropriate. 
They have the special advantage of combining 
well with a great assortment of painted, wicker 
or wrought iron furniture. 


Grass, reed, fibre or cocoa matting rugs over 
such linoleum floors will help to complete fur- 
nishings and lend that cool informal outdoor 
atmosphere so much desired in porch furnishings. 


As the wall of a sun porch is very apt to be 
stucco, brick or wood, the addition of lattice in 


Gotp SEAL Inraip 
Belflor Pattern 
No. 7146-4 


Gotp SrEar INrAID 
Belflor Pattern 
No. 7105-8 


squares, oblongs or fan shaped may be made 
and painted a contrasting color or the same 
color as the dominating color of the linoleum. 


Ferneries, standing lamps, aquariums or bird 
cages in wicker, painted wood, or iron are far 
more appropriate than mahogany or walnut 
furnishings and delicate accessories. 


An interesting sun porch color scheme is 
shown above. As another suggestion for a sun 
porch, take Belflor Pattern No. 7104-6 (page 12) 
in green-blue and soft warm gray. With it use 
wicker or wood furniture painted a pale green. 


The harmony of floor, rugs, shades and wicker 1s 
brightened by the contrasting gingham pattern of 
the upholstered chair and the waxed brick steps. 
Gop Sau Inuarw Belflor Pattern No. 7150-4. 


10 


Upholstery and pillows of striped canvas in 
orange, brown and green stripes. Curtains of 
linen or crash colored muslin, bound in green 
and orange. Green lattice on a buff wood wall. 


ADDITIONAL COLOR SCHEMES 


Sunporcu: Floor—Black and gray linoleum—Be/flor Pat- 
tern No. 7151-3. Walls—Gray-green paint. Curtaims—Sun 
color yellow repp, bound in sage green. Furniture—Yellow 
paint or wicker. 


Sunrorcn: Floor—Black, brown and gray tile—Be/flor 
Pattern No. 7146-4. Walls—Rough plaster with green lattice 
trim. Curtains—Figured linen or sunfast cretonne. Furniture— 
Red and black wicker. 


GEV INSE IOS DOS DONS EN 


t 

¢ THE BEDROOM ; 
F all the rooms in the house, the bedroom 
more than any other reflects the owner’s 
personality. It must be admitted that bedrooms 
have been too often neglected in the scheme of 


furnishing,and that worn carpets and discarded 
furniture have often found 


Floors should be covered with the less formal 
patterns of either linoleum or carpets. The more 
delicate color combinations are suitable, espe- 
cially for small bedrooms. The vogue for plain 
walls permits one little chance to introduce 
color, unless the floor is covered with a colorful 
material. The use of linoleum is more practical 
than carpets in bedrooms, as it is sanitary and 
can be kept dustless. 

Thesmall patterns of Gotp 


their way to the bedrooms of 


Seat Inztarps in brown and 


the home. On the contrary, 
bedrooms should be furnished 
to appear new, 
clean and cool in 
summer and bright 
and cheerful “in 
winter, and at all 
times to convey a 
restful atmosphere. 


Gop Srat Intra 
Belflor Pattern 
No. 7103-8 


CDT CD Meh 


The soft mottlings are in delicate harmony with 
the hangings and bring out the rug tones. 
Gotp Sea Inuaip, Belflor Pattern No. 7103-1. 


11 


buff or blue and gray—the 
dainty, softer combinations 
—are admirably 
suited to bedrooms 
where there is 
painted furniture, 
or where an assort- 
ment of furniture 
is to be painted. 


Gotp Sear INLAID 
Belflor Pattern 
No. 7151-4 


Pattern No.2152-83 Heavy Weight Household Weight 


Si Ot as eT : ue oP 4 * >. ae 
Belflor 444” Inset Tile Belfior Pain No. 7093- 5 Belflor Pattern No. 7093-8 


Belflor Pattern No. 7103-2 


Household Weight Household W eight 


Belflor Pattern No. 7104-6 Belflor Pattern No. 7105-7 Belflor Pattern No. 7146-1 > Belflor Pattern No. 7150-8 


Household W eight Household Weight 


Belflor Pattern No. 7151-8 Belflor Patina No T153- 4 
Household Weight Household Weight 


ELFLOR patterns of Gotp Seat Inuarps are invaluable in 
building up-to-date room schemes because of their distinctive 

tile effects and rich soft variegated colorings. Much in vogue for the 
living room, dining room, sun-porch, bedrooms, reception hall—in 


fact any room! Made in Household and Heavy Weights. 


Belflor Pattern No. 7153-6 


Household Weight Household W eight 


Belflor Palen No. 71 
Household Weight TTousehold W eight 


OLD SEA 


a= Ow ae | Ma 


Universal Pattern No. 52-33 “Universal Universal Pattern, Now 52:40) 


Household Weight Househo Household Weight 


Universal Pattern No. 56-93 


ogo. 


eo: ao roe: roe bs 
Universal Pattern No. 55-90 


grr f. 
> oF 2 


7 Universal Pattern No. 51-53 : 


ae 


51-80 


~ Universal Pattern No. 


Household Weight Household Weight Household Weight Household Weight 


= 


Universal Pattern No. 51-151 Universal Pattern No. 51-153 Universal Patiern No. 
Household Weight Household Weight Household Weight Oy Heschel Wah 


[ TNIVERSAL patterns of Gop Snau INvarps are especially 
suitable for kitchen, pantry and bath, because of their cheerful 
colorings and clean-cut tile patterns. Also popular for breakfast 


i ] N LA ] D S rooms, sun-porches, halls—wherever a solid-color, trim tile effect 15 
= desired. Made in Household and Heavy Weights. 


53-153 


Mahogany, walnut and maple furniture well 
afford the larger tiles in the mellow colors. 


Using linoleum as a floor-covering and 
foundation of one’s color scheme, it is simple 
to choose and keep clean the small rugs neces- 
sary at the bureau and bedside. Hooked, braided 
or rag rugs, or strips of plain carpet can carry 
out further the colors of the linoleum. 


When furnishing, place the head of the bed 
or beds against the longest wall space and a 
small bedside table next to, or between them. 


Then the dressing table or bureau must be 
placed so that the light will be directed upon the 
person to be reflected and not upon the mirror. 


Curtains, draperies, bedspreads and bureau 
scarfs are the finishing essentials which so often 
mean the success or failure of the color scheme. 
These of gay glazed chintz, cretonne, colored 
cheese cloth, scrim, swiss or the pin printed 
muslins, can repeat any or all colors found in 
the carpet or linoleum. 


For the more formal and elaborate bedrooms, 
where mellow floor colors warrant more sub- 
stantial materials, the printed linens and the 
damasks would be in keeping. 


ADDITIONAL COLOR SCHEMES 


Breproom: Floor—Blue-green and buff tiles—Belflor Pattern 
No. 7151-5. Walls—Pale green paint. Curtains—Buff-rose and 
green glazed chintz. Furniture—Early American maple. 


Beproom: Floor—Brown Jaspé. Walls—Pale Georgian 
green. Curtains—Floral rose glazed chintz. Furniture—Early 
American maple. 


Beproom: Floor—Gray Jaspé Linoleum and rag or braided 
rugs. Walls—rose—blue—yellow Floral pattern paper. 
Curtains—Rose and blue ruffled organdy. Furniture—Painted 
gray—stencils of rose—blue—yellow. 


14 


THE PLAYROOM 
CNIS IRESINISINIS INES OG 


AES be successful the playroom must also be 
a nursery, and to meet the requirements it 
should be furnished from the point of view of the 
child who is to occupy it. A room with a south- 
ern exposure is greatly to be desired, and here 
the cool colors may be indulged in from floor 
to ceiling in a variety of combinations. 


Child study has proven that early impressions 
havea lasting influence on the mature taste and 
adult life, so the responsibility of decorating a 
nursery is naturally a big one. As far as possible 
the walls should be neutral, such as ae ivory, 
gray or cream. It not only helps to create a rest- 
ful atmosphere but permits the color and objects 
in the room to be changed to conform with 
the growth of the child. . 


To ensure cleanliness and quietness, linoleum 
is the best possible choice of floor-covering. As 
children love color, and are nearer the floor 
than any other part of the room, the most 
natural means of introducing it is through the 
pleasing tiles of linoleum. 


The soft blues and grays, the ivory and blue 
patterns are excellent for sunny rooms, and with 
them old rose, jonquil yellow and mauve cur- 
tain materials combine beautifully. Inside of 
toy closets, tops of built-in seats, cushions and 
curtains may repeat or contrast with the colors 
chosen for floors and curtains. 


The low tables, chairs and chest may then be 
in a light natural wood or in the same colors 
as the wall, decorated with the color in the 
floor pattern. Large downy cushions covered in 


is 


ae 


5 


WI TO 


WOW AD 


The doors of the plaything closet and the blue of the dado and 


Se 
Gorpd Srat INtAID 


Belflor Pattern 
No. 7146-2 


sateen invite play and even slumber, and a low 
desk or table with a small chair or bench, much 
paper and pencils will make for happy hours. 


Do not forget a comfortable wicker or over- 
stuffed chair for the grownups, as it is often 
necessary for the mother or nurse to spend 
time in the nursery. If pictures are chosen, the 
subjects of animals in action, which children 


15 


borders tone in beautifully with the floor. Plenty of red gives 
contrast and provides the cheerful coloring so pleasing to 
children. This beautiful sanitary floor is GoLD SEAL INLAID, 
Belflor Pattern No. 7108-1. 


Gotp Srat Intra 
Belflor Pattern 
No. 7150-5 


so love, are more appropriate than still life. 


ADDITIONAL COLOR SCHEMES 


Nursery: Floor—Brown Jaspé linoleum. Walls—Shell 
pink tint or paint. Curtains—Rose dotted swiss. Furniture— 
Painted pale gray—stencilled in rose. 


Nursery: Floor—Universal Pattern No. 52-49. Walls— 
Light buff all-over design paper. Curtains—Rosebud dimity 
bound with rose and blue ribbon. Furniture—Painted blue 
outlined in rose. 


hee bathroom though undeniably the small- 

est room in the house is one of the most 
important. And, no longer does the homemaker 
consider one bathroom sufficient for her small 
house. A bath for every two rooms and a down- 
stairs lavatory are now almost a necessity. 


The modern method of tiling walls to from 
four to six feet above the baseboard makes it 


ezes 


somewhat difficult to introduce color in the bath- 
room except through the choice of the flooring. 
Too, the floor must be of a waterproof kind, 
easy to wipe up when water is spilled. 


Linoleum alone offers all this. Small tile 

atterns—either solid colors or the latest 
mottled effects—in the more delicate tones are 
more appropriate than the darker linoleum. 
Blue-greens, buffs and blues are bright and easy 
to match in painted bands on the plaster one 
inch above the wall tile. This touch of color 


Gop Srat INLAID 
Universal Pattern 
No. 55-38 


An ordinary tile floor would not be nearly as pleasing as this 

colorful Gotp Swau Inia, Belflor Pattern No, 7151-5. we 

Note that the blue of the floor is repeated in the decoration of 
towels and hamper. 


16 


Gorp Sraz Ina 
Universal Pattern 
No. 52-151 


adds warmth and individuality which can be 
carried further in the marking of towels, selec- 
tion of bath mats and shower curtains. 


A low stool and soiled clothes hamper may 
be enamelled to correspond with the color 
scheme, while decorated glass bottles and jars 
placed neatly on a shelf will add to and com- 
plete a colorful bathroom. 


Curtains of pale green, rose or yellow rub- 
berized silk or net should be shirred and 
stretched tightly from a rod placed midway 
across the window to one at the bottom. This 
method of curtaining ensures privacy when the 
window is raised. 


The illustration shows an effective bathroom 
treatment. 


Another color scheme, for a bright sunny bath- 
room, would be to use Universal pattern 52-151 
on the floor—over it a rag mat of plain blue— 
walls in ivory white—hand towels embroidered 
in yellow and mauve with curtains made of 
yellow dress mull. 


Stool and wicker clothes hamper painted in 
mauve with touches of yellow. Shower curtains 
of plain yellow rubberized silk complete a cheer- 
ful and artistic ensemble. 


ADDITIONAL COLOR SCHEMES 


BatHroom: Floor—Universal Pattern No. 51-153. Walls— 
Ivory white paint or waterproof wall fabric. Curtains— 
Printed voile in rose, blue, mauve and green. Fixtures, Stool, 
Hamper, Rug—In blue, like the tile. 


BatHroom: Floor—Belflor Pattern No. 7104-6. Walls— 
Light apple green. Curtains—Pale yellow voile bound in 
black. Fixtures, Stool, Hamper, Rug—In yellow to correspond 
with the curtains. 


17 


* DECORATION BREVITIES * 


HE following brief paragraphs will help 

you keep the simple fundamentals of decor- 
ation in mind when planning the interior of 
your home, and aid you to avoid some of the 
common mistakes made by those who have not 
made a study of interior decoration. 


GENERAL 


Remember, your house is your palace. You 
are justified in satisfying all your needs for it 
so far as your purse permits. 


By all means replace worn and shabby articles, 
but do not, however, buy for the sake of buy- 
ing. Nothing is a bargain if no real need exists 
for it. 


Don’t live in a room or a house which de- 
presses you, change it. Introduce color, and be 
cheerful. 


Before planning an interior, decide what 
type of room you have, and choose for its fur- 
nishing a type which will conform with the 
general architecture. The Georgian period— 
which includes Adam, Chippendale, Sheraton, 
and Heppelwhite—offers much in the more or 
less formal types of furniture which are admir- 
ably suited to our modern Colonial houses. 


The more massive furniture, the Early Eng- 
lish, Italian, or Spanish, is appropriate in 
houses of this type of architecture or in apart- 
ments where rough plastered walls and wrought 
iron fixtures exist. 


The early Colonial type of interior—which 


might be papered in reproductions of the 
charming old wall papers or light colored paints 
in panels, and so forth—demands the use of the 
Early American furniture in maple or pine. 
These are delightfully complemented with glazed 
chintzes and calico for curtains. 


COLOR 


Before planning an interior, decide which of 
the three types of color scheme you will follow: 


Monochromatic, built up on different tones of 
one color such as cream, buff and brown; 


Analogous or related color scheme, consisting 
of hues which are close together in the color 
circle: Jor 


Complementary color scheme, using colors that 
are on opposite sides of the color circle. For 
example, red and green are complements; red- 
violet and yellow-green; blue and orange. 


The warm colors are reds, yellows, oranges. 
The cool colors are the greens, blues, violets 
and the grays. 


Red suggests fire. It is an active, aggressive 
color and should be used sparingly. 


Yellow suggests sunniness and cheerfulness. 
Yellow is the best color for a dark room because 
it reflects light better than any other color. 
Its relative tints, cream, buff and ivory are also 
effective for a dark room, if yellow seems too 
pronounced. 


Orange combines the effects of red and yellow. 


Blue suggests coolness and restfulness. Except 
in its lightest tints, blue used in large areas is 
likely to carry the feeling of repose to the ex- 
treme of depression. 


18 


Green, a combination of yellow and blue, par- 
takes of both and is cheering and cooling. 


Violet partakes of both red and blue in its 
effect. 


Grays are neutral, and may be combined with 
any hue. Pure gray is a mixture of black and 
white, and is likely to appear cold. To give 
gray warmth, it should be tinted slightly with 
the hue with which it is to be associated. There 
are yellow grays, blue grays, green grays, and 
so forth. 


The larger the area, the lighter the color; the 
smaller the area, the brighter it may be. 


Bright colors should be used sparingly be- 
cause too much of them tires the eyes and creates 
confusion. 


Partial exemptions from this rule are sun porch 
and breakfast room, which from their nature 
may be more gayly decorated than the other 
rooms of the house. 


The lighter tints of the various colors should 
be used when it is desired to express delicacy or 
youth. 


The darker tints should be selected for dignity, 
quietness and stability, and to appeal to older 
people. 

In rooms having northern or eastern exposure, 
use watm tones in your color schemes—the 
cooler tones in rooms having southern and 
western exposure. 


A pronounced or a dark color on walls or floor 
makes a room look smaller. A light color in- 
creases the apparent size of a room. 


Ceilings, walls and floors are backgrounds. 
They should be less intense in color than the 


objects against them—the hangings, rugs, fur- 
niture and decorative furnishings. 


DESIGN AND PATTERN 


Do not let figured surfaces predominate. Con- 
trast them with plain surfaces of equal or larger 
area. 


Do not use prominently figured upholstery 
and hangings with a figured floor. 


When the walls have a pronounced figure or 
pattern, the floor should be plain or nearly so, 
Gold Seal Jaspé for example. 


Plain walls, on the other hand, need the pat- 
terns and color to be found in Gotp Sra INxaIps. 


If the floor is figured, the rugs should be plain 
or nearly so. 


CEILINGS 


The lighter the tone of the ceiling, the higher 
it will appear. A high ceiling should be tinted 
comparatively dark in order to bring it down 
where it will appear to tie in with the rest of 
the interior. Such a ceiling should be tinted 
very little lighter than the wall color. 


Conversely, a room with a low ceiling can 
be given apparent height by tinting it much 
lighter than the walls. 


It is seldom advisable to tint a ceiling white 
unless the walls are also white. A white ceiling 
has the tendency to give an unroofed appearance 
to a room. 

FLOORS 


Start furnishing from the ground up. The 
floor should be the foundation on which the 
rest of the room scheme is built. 


ey) 


The floor should be the darkest area in the 
room, the walls next and the ceilings lightest. 


The floor should be at least three shades darker 
than the walls. 


In large rooms the tendency should be towards 
the larger tile patterns, and in the small rooms 
the smaller tiles. 


In bedrooms and other interiors where a 
dainty appearance is desired, use patterns of 
small design in the lighter colors. In such 
rooms, the larger the design the lighter should 
its colors be. 


WALLS AND WOODWORK 


Light-colored walls make the room appear 
larger. Light blues and greens particularly in- 
crease the apparent size of a room because they 
appear more distant. 


Dark colors on the walls make the room look 
smaller. They should be used only in large 
rooms. 


If rooms are high, stripes should not be used 
as they add to the apparent height. To make a 
low room look high, a striped wall-paper, with- 
out border, is effective. 


Where books or pictures are to be used the 
wall background should be plain or nearly so. 
In wall-paper for example, the design could be 
a small indistinct figure or a narrow stripe. 


Woodwork if stained to match the darkest 
tones of the floor will help make the room Jook 
smaller and more homey. 


Woodwork painted the same color as the 
walls will give an effect of largeness. 


FURNITURE AND FURNISHINGS 


‘Scale’ is an important consideration in mak- 
ing up groups of furniture. Do not group very 
light pte with massive pieces. For example, 
an end table grouped with an overstuffed couch 
should be substantial rather than “‘spidery.”’ 


Furniture for the average home should be 
simple in design and upholstery. Ornately 
carved pieces and massive furniture are at home 
only in rooms that are correspondingly ornate 
or impressive in size. In other words, the fur- 
niture should be in scale with the interior. 


Worn furniture or furniture of unpleasing de- 
sign can be transformed by means of slip covers. 
Color and design of such pieces can be made to 
correspond to hangings, for example, by use of 
the same or a related color and design in the 
material used for the slip covers. 


Balance in the furnishings of a room is very 
important. For example, do not group all the 
heavy furniture on one side of the room, or all 
the pieces of one color or one pattern. 


Neither should all high pieces be placed on 
one side of the room, and all low pieces on the 
other. Combine the high and low in balanced 
groups on opposite sides of the room. 


In using furniture of different types, remember 
that a majority of the pieces should have the 
same general shape and size—in other words, 
either the straight line type of furniture or the 
curved line type should predominate. 


20 


Don’t mix light and dark furniture—rather 
group the kinds and detail each group to a dif- 
ferent room. Stain the light to match the dark 
if they must be used in the same room. 


Only in exceptional cases should rugs or the 
principal pieces of furniture be placed otherwise 
than parallel to the walls. If, however, it is 
found advisable to place a davenport, for ex- 
ample, across a corner, the rug in front of it may 
be parallel to the davenport instead of the wall. 


Mirrors are very effective in increasing the 
apparent size of a room, especially in the recep- 
tion hall or over the fireplace in the living room. 


Avoid vases and other objects which are 
heavily decorated. They are in bad taste for the 
small American house and apartment. 


Don’t clutter the mantel or bookcases with 
photographs and trinkets—guests are not in- 
terested in intimate possessions. 


Hang your pictures by means of two wires or 
silken cords and don’t mix the subjects. Paint- 
ings, engravings, colored and sepia prints are 
all good, but should be hung in separate rooms. 


Don't combine too many different lamp 
shades and sofa cushions. When choosing, have 
them pick up the colors most dominant in the 
room. 


Don’t forget—vases for flowers and a small 
table for the unexpected arrival of a package or 
tea tray. 


SES ENSESIENSV ES INSVES INS INS 
PLAIN AND JASPE LINOLEUM 
PNRESIRDNSS ARNIS IEDR AIRES DS 


Oy 


le sometimes happens that the scheme of 
decoration requires a floor that is in plain 
color or with a very unobtrusive patterning. 


For example, a gray Chinese wall-paper of pro- 
nounced design would clash with a figured 
floor, resulting in a confusion of design, even if 
the colorings of the surfaces were harmonious. 


Whereas a floor of plain gray or a gray Jaspé 
would harmonize perfectly with such a wall. 


Nairn Plain Linoleum is made in four colors: 
brown, green, gray and terra cotta in soft clear 
shades. With or without rugs, a Nairn Plain 
Linoleum floor is sure to give a rich dignified 
appearance to any room. 


Gold Seal Jaspé Linoleum, as the swatch shows, 
presents a softly variegated surface, somewhat 
resembling the graining of wood but richer and 


Nairn Puan LinoteuM 
Gray 


Goup SEAL JASPH LINOLEUM 
No 3 Tan 


Dil 


mellower. Two attractive colorings, in shades 
of brown or gray are available. 


Wherever a subdued all-over effect, rather than 
a figured floor, is desired, Gold Seal Jaspé will 
make a most decorative floor, as well as a won- 
derfully satisfying background for rugs and 
furniture. 


} LINOLEUM BORDERS 


eS is an interesting vogue for linoleum 
floors which have a Belflor or Universal tile 
““field,’’ or center, with a solid-color border— 
a most effective and distinctive combination. 


To enable you to have smart floors of this type, 
Nairn Linoleum bordets ate made in taupe and 
black, and in two thicknesses to match the 
Heavy and Household Weights of Belflor and 
Universal patterns. 


Goup SEAL INLAID 
Belflor Pattern No. 7153-6 
with Black Linoleum Border 


SNS INS INSU NSN E 
@ GOLD SEAL INLAIDS 
ODI ADEE IDE IDRIS ADEE 


ie the preceding pages, you have read about 
the decorative possibilities of linoleum and 
Gold Seal Inlaids. You have seen illustrations of 
handsome interiors created by decorators and 
architects with these artistic floors. Now, with- 
out doubt, you'll want effects like these in your 
own home. Here, then, are some practical facts 
about Nairn Gold Seal Inlaids, the floors described 
and shown in this book. 


Nairn products have been famous for first class 
materials and expert workmanship since 1888. 
The La leadership of Nairn is due to the 
wonderful line of patterns, many of them exclu- 
sive; to its resilience and smooth finish; to the 
fact that the colors retain their fresh appearance 
for many years—and to the moderate prices. 


Gold Seal Inlaids can be laid over new or old 
floors with equal success. Scatter rugs can be 
used with them, but they are handsome enough 
not to need any added note of color. 


In rooms where rich, harmonious beauty is the 
first consideration—Belflor patterns! From the 
many swatches shown throughout this book 
you ll see that this new and charming product of 
Nairn has misty soft colorings which are inde- 
scribably rich and mellow. 


An especially attractive development of this 
style of floor is Belflor Inset Tiles. See pages 5, 7, 
and 12. In a delicately mottled background con- 
trasting tiles, either solid color or Belflor, are 
inset at regular intervals. The effect is extremely 
beautiful and distinctive—and can be obtained 
in no other linoleum at so moderate a price. 


For kitchen, bathroom or pantry, the solid- 
colored straight-line patterns of Universal are 
very popular. Their ease of cleaning and their 
clear colors appeal to women who not only want 
their floors clean—but want them to /ook clean! 
Universal patterns are on pages 8, 13 and 16. 


LS INSS INS INS TNS NSIS 

* THE GOLD SEAL GUARANTEE 8 

PATS INES IROL AE TOI a 
VERY Nairn Gold Seal Inlaid is sold under 
an unqualified guarantee of satisfaction or 
money back. When buying inlaid linoleum look 
for the Nairn Gold Seal on the face of the 
goods or the name on the back. (See opposite.) 
f} THE CARE OF LINOLEUM § 
RES ARES ADRES IRIS INES 


Nh ,s 


joe as soon as your linoleum has been fas- 
tened down, clean it thoroughly. You will 
find it easier if you wipe up a small portion at 
a time with a damp mop or cloth. Rinse and dry 
thoroughly before going to the next section. 
Never flood the floor, use very little water. 


If the floor is very dirty use a mild soap with 
warm water. Never use strong soaps, alkali wash- 
ing powders or gritty scouring preparations. 


A thorough waxing protects and preserves the 
surface. It also adds a sheen that is very delight- 
ful. The floor wax should be thoroughly rubbed 
in with a weighted brush. After several thorough 
waxings, an occasional waxing will be sufficient 
to keep it in excellent condition. Dry mopping 
once a day will then keep the linoleum clean. 


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THis GOLD SEAL IDENTIFIES 
NAIRN GOLD SEAL INLAIDS 


& PS ENS Pfu te 
whe whe 


It is your assurance of floor-covering satisfac- \ 
tion. When buying inlaid linoleum look for ie 
the Gold Seal on the face of the goods or the é 
% Nairn name.on the back. : 
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CONGOLEUM-NAIRN INC. g 
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4 Cleveland Dallas Pittsburgh | New Orleans sé 
+ : 
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A429—63677 Z326 


LS TENSES ED SE/ ID SENSE NSU ONS SE INSIE 


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Look for the Gold Seal on 
the face of the goods or the 


Nairn name on the back. 


PS EDSESID SVE INST NSS INS INS ENS 


NIA NTS ADRES IROAES ARES INS INS INES A 


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BNESANES ARES ARNIS ARNIS ARNIS INES PANES 


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